Home >> Volume >>
Daftar Isi >> Detail
Untitled Document
VOLUME V Edisi 1 , April 2011
HUBUNGAN KARAKTERISTIK SUPLIER, KEPERCAYAAN
DAN KOMITMEN DALAM SUPPLY CHAIN MANAGEMENT RETAIL |
Fakultas Ekonomi dan Bisnis Universitas Kristen Immanuel |
The main concern in this study is whether the characteristics of the supplier will be able to trigger confidence and trust relationship with commitment. Modern Retail Supply Chain (MRSC) in this case is a term used for a new paradigm in the retail supply chain, a concept that puts retailers as a point or a link in the distribution channel. Supplier and retailer relationships are a lot of factors studied in marketing research. Research on the relationship between the two terms is also done in regard to the operation of supply chain management. The research was conducted at the particular retailers, shop owners in Yogyakarta in particular. Hypothesis testing in this research used regression analysis and regression analysis moderation. The results showed that only 3 hypotheses were supported among 5 of them. Those hypotheses are: (1) there is a positive effect between the cycle time with confidence (2) there is a positive effect between behavioral uncertainty with confidence (3) there is no positive effect among potential opportunism by the trust, (4 ) there is a positive effect of trust with commitment, (5) supply chain partner's specific asset investments did not moderate the relationship between trust and commitment. |
Supply chain management, suppliers, retailers |
 Download Artikel |
JOURNAL CONTENT
LINKS FREE JOURNALS
LINKS FREE JOURNALS